A brand activation that provides great benefits for all involved parties – sponsor, football club, supporters, and the environment
Due to the construction of a new stadium by Warta Poznań, the Polish first division club has been playing its home games in Grodzisk Wielkopolski since the start of the 2019/20 season. The replacement home venue is located 50 kilometers from Poznań. The longer and more expensive journeys on their own make it difficult for fans to actively participate in club life and support their favorite team.