Published on March 27th, 2025
Location: Global
DAZN To Broadcast Longines Global Champions Tour & GCL
London, 25 March 2025 - DAZN, the leading global sports entertainment platform, has secured multi-territory broadcast rights to the 2025 season of the Longines Global Champions Tour and GCL. This deal, facilitated by global sports marketing agency SPORTFIVE, marks a new era for show jumping, bringing the world’s most prestigious equestrian series to millions of sports fans worldwide.
With DAZN’s market-leading tech stack and unparalleled global reach, every Longines Global Champions Tour Grand Prix and GCL team competition in 2025 season will be streamed live and for free, ensuring that fans can experience the best of the sport. From the atmosphere of the season opener to the showdown at the GC Prague Playoffs, this partnership will guarantee unprecedented coverage of the sport’s most elite riders across global iconic locations.
Jan Tops, Founder & President of Longines Global Champions Tour, said: "This is a defining moment for show jumping. Partnering with DAZN opens an exciting new chapter for the sport, offering unprecedented visibility and accessibility to a truly global audience. The Longines Global Champions Tour and GCL are at the pinnacle of show jumping, and this collaboration ensures that our incredible athletes, both human and equine, receive the worldwide attention they deserve."
SPORTFIVE is proud to play a key role in bringing the Longines Global Champions Tour and GCL to DAZN’s global platform. This groundbreaking partnership enhances accessibility for fans worldwide, while showcasing the very best in show jumping.
Karsten Mahlmann - Senior Vice President, International Media - SPORTFIVE
Shay Segev, CEO of DAZN Group, said “DAZN’s mission is to connect fans across the world to the sports they love while engaging news fans to these competitions. DAZN is pleased to be partnering with Longines Global Champions Tour and GCL to give them the platform for growth. In making the content free-to-air in the majority of our global markets, DAZN will transform the accessibility of the sport to new and existing audiences”.
Speaking on the announcement, Karsten Mahlmann - Senior Vice President, International Media at SPORTFIVE said, "SPORTFIVE is proud to play a key role in bringing the Longines Global Champions Tour and Global Champions League to DAZN’s global platform. This groundbreaking partnership enhances accessibility for fans worldwide, while showcasing the very best in show jumping. The 2025 season promises thrilling competition, and we're excited to help elevate the sport to new heights."
In 2024, Global Champions appointed SPORTFIVE as its global media rights agency for a three-year term, covering all Longines Global Champions Tour and GCL competitions across Asia, Europe, North, and South America. This strategic partnership aimed to elevate the tour's media presence by leveraging SPORTFIVE's extensive expertise and global network to bring equestrian action to a broader audience.
From heart-stopping jump-offs to strategic team battles, fans will now have front-row access to the most thrilling and high-stakes show jumping events of the year at no cost. With the 2025 season set to be one of the most competitive yet, this deal reinforces the LGCT and GCL’s position as the pinnacle of the sport. The partnership not only enhances the experience for existing fans but also introduces show jumping to a vast new audience of passionate sports enthusiasts.
Get ready for a season like no other – streaming live and free on DAZN. For more information, visit dazn.com
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
