MaRina & Wojciech Szczęsny Join OMODA & JAECOO For New Campaign

In April, a new marketing campaign for the OMODA & JAECOO brand will begin. The campaign's central theme is an exceptional journey enhanced by intelligent technology, portrayed as a moment of personal time and a breath of fresh air from the fast pace of daily life. The campaign not only aims to increase brand awareness in Poland but also promotes the OMODA 5 urban SUV and accompanies the launch of the new JAECOO 7 Super Hybrid model. The campaign's uniqueness is elevated by the participation of MaRina and Wojciech Szczęsny.

MaRina Łuczenko-Szczęsna is a well-known singer and fashion icon. Her bold, unique style, artistic achievements, and public image perfectly align with the character of the OMODA models, which are modern, stylish, fashionable, and trend-setting.

Wojciech Szczęsny is an internationally renowned goalkeeper whose career is a testament to strength, resilience, consistency, and reliability. His character fits perfectly with the JAECOO models, which are robust, trustworthy, and designed for challenges.

"We are honored that MaRina and Wojciech Szczęsny will participate in the Polish advertising campaign for the OMODA & JAECOO brand. Both MaRina and Wojciech are known for their great successes in their respective fields, as well as their passion for cars. They drive models from various brands and segments daily. We are thrilled that after testing the OMODA 5 and JAECOO 7 Super Hybrid, their feedback was so positive that they agreed to join this collaborative marketing campaign. By involving MaRina and Wojciech Szczęsny, our intention was to create an exceptional campaign that blends the worlds of automotive, music, and the extraordinary everyday lives of our stars. We hope that through this communication, many customers in Poland will learn about the OMODA & JAECOO brand, test our models, and experience their comfort, modern technologies, and high-quality craftsmanship," said Paulina Tycner, Brand Manager of OMODA & JAECOO Poland.

The musical theme of the campaign is MaRina's ‘Spokój’ from the album ‘Warstwy’. The campaign was filmed in Barcelona, Spain.

The collaboration with MaRina and Wojciech Szczęsny was facilitated by SPORTFIVE Poland and includes the use of their image in TV, OOH, online, and POS channels. The OOH campaign will begin in early April, followed by the inclusion of other media. Additional behind-the-scenes footage from the recordings will be available on the OMODA & JAECOO social media profiles. A second phase of the campaign, accompanying the launch of the OMODA 9 Super Hybrid, is planned for mid-2025. The comprehensive communication strategy, media planning, and execution are managed by Omnicom Media Group, with branded content efforts executed by FUSE, part of the OMD Group.