Published on December 5th, 2024
Location: France
Kleber becomes Major Partner of Olympique Lyonnais Féminin
A Major Partner and exclusive visibility
In addition to the presence of its logo on the team's shirts for Arkema Première Ligue matches, training sessions and the Women's Champions League, the brand will benefit from exclusive marketing rights and optimum visibility at the Groupama OL Training Center and Groupama Stadium. This partnership will enable Kleber to increase its visibility in the world of professional sport.
As part of this alliance with the OL Féminin, Kleber will be highlighting its Quadraxer 3 model, an all-season tire specially designed to cope with changing weather conditions without having to change tires. This model guarantees total peace of mind in all weather conditions, symbolizing reliability and safety.
Shared commitment to innovation.
Like the OL Féminin, which strives for excellence on the pitch, Kleber strives to offer value-for-money tires that are synonymous with safety and reliability. The success of the OL Féminin, crowned by numerous national and European titles, resonates with Kleber's technical expertise and high performance standards. As an emblematic French brand, Kleber places the French market at the heart of its priorities and constantly invests in development to offer ever more efficient tires adapted to the needs of French and European drivers. Like OL Féminin, a forerunner in the development of women's soccer, Kleber continues to push the boundaries to innovate and adapt to new demands.
At SPORTFIVE, it is essential for us to build meaningful alliances.
Xavier ODDONE, Managing Director SPORTFIVE France
“We are delighted to welcome Kleber to our community of partners, confirming the attractiveness of women's sport for brands. Driven by our shared values of high standards and performance, our teams will work together to promote women's professional soccer on all levels, and develop new synergies to achieve our respective objectives of growth and success at the highest level.” said Vincent PONSOT, CEO of OL Féminin.
Hélène CRESKENS, Marketing Director at Kleber, comments on the partnership: “This partnership with OL Féminin reaffirms ‘Trust’ as the central pillar of our brand strategy. Just like OL, confidence guides us season after season, match after match. We are delighted to accompany OL Féminin and look forward to the success our collaboration will bring.”
Xavier ODDONE, Managing Director SPORTFIVE France “We are delighted to support Kleber and OL Féminin in the realization of their partnership. At SPORTFIVE, it is essential for us to build meaningful alliances, and this partnership, which will contribute in particular to promoting professional women's soccer, is a perfect example of this.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
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Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com