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Published on October 1st, 2026

Location: Germany

Panasonic Heating & Cooling Solutions becomes an official partner of Borussia Dortmund

Wiesbaden, October 2026 – Panasonic Heating & Cooling Europe and football club Borussia Dortmund Football Club have announced their partnership. As an official partner of BVB, Panasonic will support the club with its expertise in energy-efficient heating, air conditioning and cooling solutions. The partnership is set to run for five seasons up to 2031 and was brokered by SPORTFIVE.

BVB and Panasonic aim to work together to raise the profile of innovative technologies and drive forward specific projects to modernise the club’s infrastructure. Plans include pilot projects at various BVB facilities where Panasonic’s innovative heat pump, air conditioning and cooling systems can be utilised.

A shared commitment to an efficient sports infrastructure

Borussia Dortmund is committed to sustainability and responsible conduct. Panasonic supports these commitments with its highly efficient solutions for heating, cooling and air conditioning. The partnership offers an opportunity to demonstrate how modern building technologies can support one of Europe’s best-known football clubs.

At the heart of the partnership is a shared belief in the power of people working together towards a common goal. Borussia Dortmund represents passion, togetherness and the conviction that extraordinary things can be achieved as a team, values that resonate strongly with Panasonic’s commitment to innovation and responsibility.

José Manuel Alves, Regional Director for Germany, Austria, Switzerland, the UK and Ireland, commented:

“Borussia Dortmund is far more than just a football club. BVB stands for emotion, solidarity and a unique bond between the team and the fans.  At the same time, we are united by our responsibility towards future generations. With our technologies, we aim to help make the club’s infrastructure more sustainable and support its decarbonisation targets. In this way, we combine top-class performance on the pitch with responsibility for the future.”

Borussia Dortmund welcomes a strong partner for efficient and innovative technologies

Borussia Dortmund regards the partnership as a key component of its strategic ambitionsand the ongoing development of its infrastructure.

Benedikt Scholz, Director, Authorized Signatory, Internationalization & Commercial Partnerships at Borussia Dortmund, says:

“In Panasonic, we have found a partner who shares our ambitions and supports us on this journey with innovative technologies. Together, we want to show that football can have an impact far beyond the pitch. That is precisely where the strength of this partnership lies.”

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  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

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