Published on December 10th, 2024
Location: Global
SPORTFIVE Joins Forces With Marc Kosicke To Expand Athletes & Personality Representation Services
Hamburg, 10 December 2024 - SPORTFIVE, a global leader in sports marketing, is excited to announce together with Marc Kosicke the launch of its new service next to its core business under the brand of projectFIVE. ProjectFIVE is dedicated to providing comprehensive consulting and management services to athletes and personalities within the sports and entertainment industry. With the new brand the agency expands its portfolio to meet the growing demand for personalized, top-tier guidance, career management and strategic brand-building for sports stars and high-profile individuals in the sports and entertainment space in Europe.
projectFIVE will act outside of the core services of SPORTFIVE as a stand-alone service offering while leveraging the global power of SPORTFIVE. The new brand is led by Marc Kosicke and includes his clients Jürgen Klopp, coaches, football players and Olympic athletes.
As a strategic initiative to expand the capabilities, SPORTFIVE is pleased to join forces with Marc Kosicke and his team to launch projectFIVE. Kosicke’s expertise in the representation of football coaches and players will be the perfect addition to lead the Athlete & Personality representation business in Europe as an addition to the already strong and existing Global Golf Athlete talent business of SPORTFIVE.
The projectFIVE service offering is centered around a holistic range of services tailored to the unique needs of athletes, coaches and public figures. These services include career management and post-career planning whilst brand development, media strategy and commercialization will be delivered by SPORTFIVE in close collaboration with projectFIVE.
The projectFIVE team, under the leadership of Marc Kosicke consists of industry veterans Mike Jäggle, Markus Däggelmann, Alexander Roth, Steffen Friedrich and others with extensive experience across talent representation and management. The projectFIVE team will continue to service more than 20 coaches and 20 players while continuously increasing the client base together with SPORTFIVE across all sports whilst currently focusing on Football in Europe.
The new brand and services further cements SPORTFIVE’s reputation as a leading innovator in sports marketing by adding a new service offering next to its core business, blending its global influence with a personalized, boutique approach unlocking the potential of individuals in sports and entertainment. Marc Kosicke will ensure the close collaboration between projectFIVE staff and SPORTFIVE to ensure the best possible service for all clients. Kosicke will lead the development of this new endeavor of SPORTFIVE in the capacity of President Athletes & Personalities Europe. In his new role his team and himself will continue to serve existing and long term clients such as Jürgen Klopp, Bo Svenson, Sandro Schwarz, Florian Kohfeldt, David Wagner and many more. ProjectFIVE will ultimately serve as initiative to spearhead the establishment of an Athlete & Personality representation business of leading sports marketing agency SPORTFIVE.
Key Offerings Include:
Bespoke Career Consulting
projectFIVE provides personalized, expert career consulting tailored to athletes, coaches and celebrities at every stage. From contract negotiations to media relations, the teams offers strategic advice to help their clients navigate the complexities of the sports and entertainment industries. The consulting is not just about career progression - it’s about creating sustainable, long-term success that aligns with each client’s individual goals.
Post-Career Transition & Legacy Building
Planning for life after sports is crucial to long-term financial and personal success. The projectFIVE team excels in guiding athletes and coaches through post-career planning. Whether transitioning into entrepreneurship, media appearances, or investing, the team creates strategies to build a lasting legacy beyond the playing days. This includes the development of strategies for personal branding, media opportunities and new revenue streams, ensuring the clients’ post-sports careers are as successful as their athletic journeys.
Sponsorship & Brand Partnerships
Unlock the full potential of sponsorship opportunities through strategic brand partnerships. SPORTFIVE connects athletes and coaches with top-tier brands that align with their personal values and public personas. SPORTFIVE’s approach is to foster long-term, mutually beneficial partnerships that enhance visibility, reputation and financial growth for the clients. Together with the team of projectFIVE the goal is to excel in maximizing sponsorship deals by negotiating lucrative contracts and facilitating innovative campaigns that resonate with both brands and target audiences.
Philanthropy & Social Impact Strategy
Leveraging the reach and influence for greater good. projectFIVE specializes in helping athletes and celebrities craft meaningful philanthropic initiatives that not only give back to their communities but also enhance their public image. Our athlete representation services include designing impactful social impact strategies that align with personal passions, ensuring that our clients’ platforms contribute to causes they care about while fostering a positive legacy.
With the launch of projectFIVE as part of the SPORTFIVE family, we are committed to helping athletes and personalities not only maximize their potential on the field but also strategically develop their personal brands, secure meaningful partnerships and build a legacy that lasts long after their playing days are over.
Stefan Felsing, CEO at SPORTFIVE
"As athletes, coaches and celebrities increasingly seek to build their own brands and grow their influence beyond sport and entertainment, there is a need for highly specialized consulting and career management services," said Marc Kosicke. "With projectFIVE, we aim to empower athletes, coaches & personalities with the tools and strategies they need to achieve success both during their athletic careers and beyond. We’re excited to bring our global expertise and network in athlete representation to an elite group of clients and also expand our capabilities through the vast experience and network of SPORTFIVE in commercialization across all sports rightsholders.”
Stefan Felsing, CEO at SPORTFIVE adds: "At SPORTFIVE, we believe that athlete representation and career management extend far beyond the game. Today’s athletes are more than competitors - they’re global icons, entrepreneurs and influencers. With the launch of projectFIVE as part of the SPORTFIVE fFamily, we are committed to helping athletes and personalities not only maximize their potential on the field but also strategically develop their personal brands, secure meaningful partnerships and build a legacy that lasts long after their playing days are over. This new business venture is an exciting step in our vision to become the most progressive and respective partner in sports. We aim to offer all around services for Athletes, Coaches & Personalities in the field of career management and commercialization to cater to the evolving needs of those today. Our goal is to empower our clients with the tools and expertise they need to succeed in every facet of their career, ensuring they thrive in both sport and life."
“I have known Marc Kosicke for 20 years now and I highly value his professional success as well as his human nature. I am convinced, that this long term and trustful relationship with Marc serves as the perfect basis to combine forces. I am confident that the close collaboration with our unmatched experience and network will differentiate ourselves from competitors in the market. I do look forward to work with Marc and his team on a permanent basis as part of our SPORTFIVE Family”, adds Philipp Hasenbein, COO at SPORTFIVE.
With today’s announcement, projectFIVE will begin its operations from offices in Germany (Hamburg and Kassel) as well as Spain. Through the close collaboration with SPORTFIVE and the extensive network projectFIVE will extend their presence across selected European SPORTFIVE locations and beyond soon. The strategic expansion of SPORTFIVE extends the agency’s profound expertise beyond sponsorship and brand consulting into full-service talent representation and management across a variety of sports beyond Golf.
By offering personalized guidance and comprehensive career strategies, SPORTFIVE aims to empower athletes and celebrities to maximize their potential through its new brand projectFIVE. This initiative further solidifies SPORTFIVE as a leader in the industry, providing holistic support for any stakeholder within the sport and entertainment business.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
