Published on September 16th, 2025
Location: Spain
SPORTFIVE and Real Madrid Renew Global Distribution Partnership for Real Madrid TV
Barcelona, September 16, 2025 – SPORTFIVE is proud to announce the renewal of its partnership with Real Madrid C.F. for the international media distribution of Real Madrid TV. The cooperation between SPORTFIVE and Real Madrid was first established in 2022, and the extension reinforces SPORTFIVE’s commitment to working with one of the most iconic and successful football clubs in the world.
The partnership will see SPORTFIVE continue to manage the worldwide distribution of Real Madrid TV programming, amplifying the agency’s media portfolio with one of the strongest brands in global sport.
Real Madrid TV provides football fans around the globe with exclusive club content, including full match replays of La Liga, Copa del Rey, and UEFA Champions League games. Fans can also enjoy in-depth behind-the-scenes features, player and coach interviews, tactical analysis, documentaries on the club’s rich history, and comprehensive coverage of training sessions, youth academy developments, and community initiatives, offering an unparalleled insight into one of the world’s most prestigious football clubs.
“We are delighted to renew our partnership with Real Madrid and to continue distributing Real Madrid TV worldwide,” said Pedro Cubillos, Executive Director Global Media at SPORTFIVE. “Working with such a globally recognized and powerful brand further strengthens our position in the international sports media market and allows us to deliver premium content from one of the most iconic clubs in football history to fans everywhere.”
In recent months, SPORTFIVE has successfully secured important new distribution agreements for Real Madrid TV in Asia, including with Emtek in Indonesia and AIS in Thailand, demonstrating the continued strong demand for premium Real Madrid content across international markets.
Founded in 1902, Real Madrid C.F. is one of the most decorated and celebrated sports teams in history. The club has won a record 15 UEFA Champions League titles, most recently in the 2023–24 season, and an unmatched 36 La Liga championships. With its tradition of excellence and a legacy that includes some of the greatest players in football, Real Madrid continues to inspire millions of fans worldwide through its success on and off the pitch.
This renewed partnership underscores SPORTFIVE’s ongoing commitment to delivering world-class sports media properties to broadcasters and audiences across the globe.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
