Published on October 2nd, 2025
Location: Global
SPORTFIVE Facilitates Title Sponsorship Deal Between Athora Italia & Serie A Women
October 2, 2025 – SPORTFIVE is proud to announce its role in finalizing a landmark partnership between Athora Italia, part of the Athora Group - a European leader in savings and retirement services, and Serie A Women, the top tier of Italian women’s football currently under the governance of the Italian Football Federation (FIGC). The agreement grants Athora Italia the naming rights to the league, which will be officially rebranded as Serie A Women Athora starting from the 2025/26 season.
This milestone marks a significant achievement for SPORTFIVE Italy, which has re-entered the market with a clear ambition to drive innovation and value across all areas of sport.
With this partnership, among others, SPORTFIVE has demonstrated its ability to deliver impactful collaborations in women’s football, an area of growing cultural and commercial relevance.
“This partnership is a testament to our commitment to expanding the boundaries of sports marketing in Italy,” said Rosolino Amenta, Managing Director of SPORTFIVE Italy. “We are proud to have facilitated a partnership that not only elevates the visibility of women’s football but also aligns with Athora’s values of inclusion, resilience, and progress.”
The partnership reflects SPORTFIVE’s global positioning as a leader in women’s sports and reinforces its strategic focus on creating meaningful connections between brands and audiences through sport.
“Serie A Women Athora represents a strategic collaboration that reflects the shared vision of SPORTFIVE Italy and Athora Italia,” added Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE. “It underscores our commitment to fostering sustainable, high-impact partnerships in women’s football and sport at large.”
The agreement was formalized by Federica Cappelletti, President of the Serie A Women Division, and Jozef Bala, CEO of Athora Italia.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
