Sublime Côte d'Ivoire Becomes Major Partner of Stade Français Paris

As part of this partnership, Sublime Côte d’Ivoire will gain exposure on the front of the professional team’s jersey in both the TOP 14 and European Cup, for home and away matches, on staff gear, as well as on the Pink Rockets women’s team jersey. This will be complemented by traditional in-stadium visibility initiatives.

Additional marketing rights and various activations are also planned as part of this new alliance, which will focus on three key pillars:

• Public communication to promote tourism,

• B2B synergies between Ivorian companies looking to expand into France and French companies developing their presence in Côte d’Ivoire,

• The development of rugby in Côte d’Ivoire, drawing on the expertise of the Parisian club, which has built a network of international partner clubs: including support, online and on-site training sessions, hosting young players for training camps, and the distribution of kits and equipment.

Stade Français Paris, the Ivorian Ministry of Tourism and Leisure, and SPORTFIVE, the Parisian club’s international sports marketing agency, are delighted with this new collaboration, which aims to enhance the global visibility of Côte d’Ivoire—highlighting its activities, tourist attractions, gastronomy, and rich culture—while also promoting the development of rugby and its positive values internationally.

Thomas Lombard, Managing Director of Stade Français Paris: “We are proud to welcome Côte d’Ivoire as a major partner of Stade Français Paris, alongside our men’s and women’s teams. By choosing our club to promote its appeal, foster economic synergies, and, above all, develop the practice of rugby through our expertise, Côte d’Ivoire is initiating a unique collaboration in the world of rugby. Being the first club to partner with an African nation gives this alliance a sporting, human, and strategic dimension. We warmly thank Côte d’Ivoire and its Minister of Tourism and Leisure, Mr. Siandou Fofana, for the quality of our discussions and the trust they have placed in us. We look forward to launching this ambitious partnership together over the next three seasons.”

Siandou Fofana, Minister of Tourism and Leisure of Côte d’Ivoire: “This partnership with Stade Français Paris marks a major milestone in the internationalization strategy of the ‘Sublime Côte d’Ivoire’ destination. Sport—and rugby in particular—conveys values of brotherhood, respect, and self-improvement that resonate deeply with our national identity. Through this alliance, we aim not only to showcase the richness of our cultural and touristic heritage, but also to foster the emergence of new talent and strengthen the ties between Côte d’Ivoire and France. It is a partnership of great symbolic and practical significance, and we are proud to bring it to life.”

Xavier Oddone, Managing Director of SPORTFIVE France: “This partnership between Sublime Côte d'Ivoire and Stade Français Paris is a perfect illustration of our desire to connect strong brands to the world of sport in an authentic and strategic way. This is a meaningful project, combining cultural influence, economic development and a passion for rugby. We are proud to have played a part in bringing this ambitious and unprecedented collaboration to fruition.”