SPORTFIVE Appoints Dan Rossomondo to Accelerate North American Expansion

This strategic hire underscores SPORTFIVE's commitment to bridging its strong European presence with the burgeoning opportunities in the U.S. market. Rossomondo's extensive experience is expected to enhance the agency's footprint and service offering in the U.S. while leaning into SPORTFIVE’s global network to support brands and rightsholders to expand beyond the United States.

Rossomondo brings a wealth of experience from his tenure as Chief Commercial Officer at MotoGP, where he played a critical role in advancing the championship's commercial strategy, assembling a high-performing team and developing a new brand identity. Prior to MotoGP, he served as Senior Vice President of Global Partnerships and Media at the NBA, overseeing media rights and partnerships on a global scale. During his time there, he played a key role in helping the league expand its commercial footprint worldwide.

Steve Loy, President of North America at SPORTFIVE, added, "Dan's leadership and expertise will be invaluable as we continue to strengthen our presence in North America and expand our service offering. His experience will help us to further position SPORTFIVE as one of the leading sports marketing agencies in the U.S. and beyond."

Rossomondo expressed his enthusiasm for the new role, saying, "I'm beyond excited to join SPORTFIVE and contribute to its dynamic growth in the U.S. market. The agency's global reach and commitment to excellence present a unique opportunity to drive meaningful impact."