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Published on August 28th, 2025
Location: France
Toulouse FM becomes the official radio station of Toulouse Football Club
Paris, August 28, 2025 – Toulouse Football Club and Toulouse FM have formalised a partnership agreement powered by SPORTFIVE, an international sports marketing agency. This local alliance aims to strengthen ties with supporters through events, exclusive activations and an enhanced experience throughout the season.
Through this collaboration, Toulouse FM will be involved in the club's key events throughout the season. The radio team will be present regularly on the forecourt on match days, offering entertainment and festive moments to build excitement before kick-off. This partnership will also give rise to numerous activations throughout the season: competitions, exclusive experiences for listeners and joint initiatives designed to bring the club even closer to its supporters.
This partnership with Toulouse FM illustrates TéFéCé's desire to strengthen its ties with its supporters, and we at SPORTFIVE are delighted to have been involved in this collaboration at the heart of the Toulouse community.
Xavier ODDONE, Chief Executive Officer, SPORTFIVE France
Pierre-Nicolas MOREAU, Sales Director Toulouse Football Club states: ‘We are delighted to be partnering with Toulouse FM, an iconic local radio station that is close to its audience and with whom we have already achieved great things, such as their involvement in the announcement of our latest third kit.’
Nicolas PAVAGEAU, Managing Director Toulouse FM adds: ‘Toulouse FM is proud to become the official radio station of TéFéCé! This partnership is an opportunity to share our passion for sport and our attachment to Toulouse, by hosting pre-match shows and getting listeners excited about the purple colours.’
Xavier ODDONE, Managing Director of SPORTFIVE France: ‘This partnership with Toulouse FM illustrates TéFéCé's desire to strengthen its ties with its supporters, and we at SPORTFIVE are delighted to have been involved in this collaboration at the heart of the Toulouse community.’
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
