#NeverAlone
A strong club for your strong brand – with Hannover 96
Tap into the charisma of this traditional club from Lower Saxony!
Get in touch now!>0million
people in Germany interested in Hannover 96
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stadium spectators on average
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companies in the 96 Business Club
In love with Hannover!
Hannover 96 is the beating heart of the region’s capital and brings people together. In line with its motto #NeverAlone, 96’s fans stand behind their club come rain or shine.
As a club with a lengthy history, Hannover 96 can look back on many decades of national and international success – which have made it one of Germany’s top football clubs for good.
Traditional, approachable and emotional
Moments that last for ever
Hannover 96 – an eventful history with glittering successes, bitter defeats and countless memorable games. Often, the team was the outsider. This is also true of the club’s major successes, when 96’s players were able to beat the major favourites through dedication and teamwork.
Generate reach – with Hannover 96 in the best 2nd Bundesliga of all time!
As a sponsor of a Bundesliga club, you and your brand can enjoy an enormous presence and reach. With games watched by millions of spectators – whether in the stadium or on TV – you can reach a broad target audience, while events in the hospitality areas and exclusive activations ensure a high level of visibility. Make your brand more prominent now – with a partnership with Hannover 96!
As a VIP at Hannover 96
Hannover 96 has been playing its home games at its stadium in the heart of Hanover (named the Heinz von Heiden Arena since 2022) for more than 70 years. The VIP areas in Hannover’s stadium offer countless opportunities for a unique stadium experience. From a high-end restaurant experience to an al fresco VIP experience, various areas are available to choose from. In turn, companies have all kinds of ways to make their brand, products or services visible, be it in the spectator area or on the pitch.
The traditional club from Lower Saxony
Join the Hannover 96 family and make use of the club’s fantastic reach for your brand! Around home games, in particular, there are countless regional advertising opportunities to reach your target group directly. In addition, you can enjoy exclusive access to national premium advertising environments, with a top-class brand presence on TV and in relevant print and online media. Boost your visibility and embed your company within a strong, emotional environment with Hannover 96!
Image transfer & new customers
By partnering with Hannover 96, you can turn passionate fans and members into new customers for your company. Emotional experiences – no rare occurrence in football – create a deep connection to your brand and leave a lasting impression. Hannover 96 offers unique ways to communicate with your target group in an incomparable manner.
Networking for new business contacts
Welcome your customers and business partners to your exclusive box and use match day as a chance to forge new contacts. Paired with top-class hospitality offerings, Hanover 96 creates a unique atmosphere that promotes relaxed dialogue.
The VIP areas and modern lounges at the Heinz von Heiden Arena offer the idea framework for stimulating discussions and deepening valuable business relationships – embedded within Hannover 96’s emotional world of football.
“We consider sustainability in every decision we make.”
Hannover 96’s commitment
“We consider sustainability in every decision we make.” – this clear statement is consciously positioned at the start of the club’s sustainability mission.
This internal attitude sees the club commit to take sustainability-related aspects into account in all relevant plans; this guideline is binding for all its employees. However, it’s also clear that a statement of this nature also need to be brought to life through commitment.
Hannover 96 stands for a tolerant, diverse football culture. The club invites everyone – regardless of their background, gender, religion, skin colour, age or sexual orientation – to join the community and share in its support, enjoyment and celebrations. 96 stands for a positive, cosmopolitan attitude and speaks out against any form of discrimination and exclusion of individuals. The Hannover 96 family stands for humanity, openness and fairness. It explicitly opposes racist, homophobic, sexist, anti-semitic, far-left and far-right views, as well as those that glorify violence, and does not tolerate them. The motto “Never Alone” doesn’t just apply on the pitch, but off it, too.
Hannover 96 is an influential regional multiplier and driver of sustainable transformation. In turn, it plays a key role in creating a future-looking society.
At Hannover 96, sustainability is considered in every decision made. The club makes its fans and partners aware of a sustainable transformation – in the stadium and everywhere Hannover 96 is active. With sustainable stadium operations, network formation and an active commitment to people and the environment, the club takes its societal responsibility seriously within its field of impact, in line with its motto “Never Alone”!
Football is more than “just” a sport and a passion: for Hannover 96, football is an educational mission! It conveys values, forms and reinforces personalities, gets young people ready for their lives and opens doors. With the 96 Academy and its football school, the club tries to achieve this in the best possible way and offer young people top-quality opportunities. It focuses on supporting up-and-coming talent.
In the region, Hannover 96 is more than just a football club: it sparks emotion, provides an identity and brings people in Hanover together. The club is conscious of its responsibility and reach. It wants to shape society as a social stakeholder and give something back. Societal commitment is a core topic here. The club brings this commitment to life in various ways and strives to include all groups of the population.
Green isn’t just the colour of the club’s logo – it should also be the colour of the future. That’s why Hannover 96 tries to minimise the impact of all its activities. Be it in terms of its stadium, partnerships or mobility: environmental sustainability is considered in every decision made. The club wants to devote particular attention to its spotlight topic, water.
Back then, we came back to life like a phoenix from the ashes. Nobody expected it of us. Even today, we can see it reflected in the hit rate on our homepage: whenever Hannover 96 is playing, the numbers go up.
Dr. Helge Mensching, Managing Director Heinz von Heiden GmbH Massivhäuser
Going forward, ÜSTRA’s brand will be visible on every jersey for sale in the official 96 fan shop: this isn’t just a wonderful image for many ÜSTRA employees, who support 96 in the stadium and on TV.
Elke Maria van Zadel, ÜSTRA Chairperson
The official marketer of Hannover 96
The sports marketing agency SPORTFIVE is responsible for handling both Hannover 96’s marketing rights and its hospitality and digital services in order to position the club via expedient partnerships and activations. Alongside this, SPORTFIVE offers interested companies an array of sports marketing steps that can be taken in conjunction with a partnership with the club.
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A partnership with Hannover 96
Want to learn more about a partnership with FCBB or interested in further opportunities with this club? If so, register now: we’ll get back to you shortly! Alternatively, reach out to your personal contact Henner Fried directly on [email protected] or by telephone at +49 511 96 90 01 81.
