Your brand and Hamburger SV
Bolstered by the charisma and the metropolis of Hamburg, HSV is one of Germany’s strongest platforms and football brands – with the largest business network in the north.
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HSV is a unique platform with national reach, and brings together a huge fan base in one of Germany’s most important locations. A true flagship in the north – one that’s still writing footballing history. For 137 years, HSV has not just stood for German football: it is emotion and passion in its purest form, and can look back on a successful history with championships, cups and stars. The club is, and will remain, a key part of Germany’s football history.
The largest fan base in northern Germany enjoys an average of more than 55,000 spectators globally, attracting the biggest number of fans to a stadium in the second Bundesliga. In addition, the club boasts a network of more than 500 pre-existing business and hospitality partners, welcoming more than 3,700 VIP guests to the Volksparkstadion’s nine high-quality VIP areas for home games. The perfect platform to activate your campaigns in a targeted way, forging new contacts and fostering business relationships.
Experience HSV in conjunction with more than 500 companies at the Volksparkstadion. Be it for networking, as an employer branding measure or simply out of your love for the club: dive into an exhilarating, passionate atmosphere that offers emotion in its purest form. Here, you can celebrate victories and stand shoulder by shoulder when defeat occurs. The Volksparkstadion is your living room – only with HSV.
Join the biggest B2B network in the north: with up to 3,700 VIP guests per home game, you can forge new contacts and cultivate pre-existing relationships. More than 92% of HSV’s business partners are satisfied with B2B contact cultivation, and more than 95% are satisfied with the impact on their employer branding. Tap into the emotion-laden atmosphere in the Volksparkstadion’s VIP area to provide employees with incentives and unique experiences.
Want to learn more about the hospitality offering or a partnership with HSV? Or interested in further opportunities with the club? If so, fill in the form below: we’ll be in touch shortly.
Hamburger SV has a loyal, passionate fan base with up to 57,000 spectators per home game, 110,000 members and 1,887 fan clubs. They identify with the club via its lengthy history that has evolved within Germany’s football scene.
The second Bundesliga has a strong media presence. Its partner brands enjoy high reach and strong penetration. Hamburger SV’s games have the biggest reach of any club in the second Bundesliga, giving the club around 6.4 billion TV contacts per season.
The transfer carousel never stops. However, what remains – and what has always been there – is a decades-long partnership with the marketing agency SPORTFIVE, with sponsorship know-how and experts that have been working in this space for a substantial amount of time.
With one of the largest B2B and partner networks in Germany, Hamburger SV offers direct contact to decision-makers. All told, the Volksparkstadion hosts more than 3,700 VIP guests per home game.
Emotion and passion for more than 137 years. HSV can look back over a history with championships, cups and stars.
The largest fan base in northern Germany gets an average of more than 55,000 spectators globally, attracting the biggest number of fans to a stadium in the second Bundesliga.
HSV is a unique platform with national reach, and brings together a huge fan base in one of Germany’s most important locations.
With one of the largest B2B and partner networks in Germany, Hamburger SV offers direct contact to decision-makers from the entire country.
The sports marketing agency SPORTFIVE has been handling Hamburger SV’s marketing and TV rights, plus its hospitality and digital services, for more than 20 years in order to position the club via expedient partnerships and activations. Alongside this, SPORTFIVE offers interested companies an array of sports marketing options that can be taken in conjunction with a partnership with HSV.
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Your brand and HSV
Want to learn more about the VIP packages or a partnership with HSV? Or interested in further opportunities with the club? If so, register now: we’ll get back to you shortly! Alternatively, get in touch with your personal contacts directly:
Johannes Haupt
Senior Director Team HSV
[email protected]
Christoph Schulze-Düllo
Director Sales
[email protected]
