Off-board advertising
Your brand in full view: Get at least seven minutes of visibility in front of around 60,000 fans before kick-off, during half-time and after the game.
Make the stadium your stage: Showcase your brand at the Franz Beckenbauer Supercup!
Secure an eye-catching presence for your company at the start of the German football season 2025/26!
Find out more>0K
fans expected in the MHP Arena
Saturday, 16th August
at 8.30 p.m.
The match for the first title of the season
The 2025 Franz Beckenbauer Supercup - your chance to be part of the season's first major highlight in Germany! On August 16, VfB Stuttgart will face FC Bayern Munich at the MHP Arena. This southern showdown will excite soccer fans across Germany and kick off the new season with excitement. The record champions from Munich and the DFB Cup winners from Stuttgart are two top teams that will provide thrilling moments.
Take advantage of this unique opportunity to showcase your company at the first title match of the new season in front of over 60,000 passionate fans at the MHP Arena. Perimeter advertising at the Franz Beckenbauer Supercup is the ideal way to strengthen your brand, attract potential new employees, and demonstrate your commitment to the region. We will work with you to design the right package at attractive conditions with a low entry barrier. Present yourself where emotions and attention are guaranteed!
Impressions of the Supercup 2024
Your options as a regional partner of the Franz-Beckenbauer-Supercup
TV corner board advertising
Be present when things get exciting! Your brand will be visible to spectators in the stadium during corner kicks and box scenes, for a total of five minutes during the game. You also have the chance to be seen on TV on SAT.1 and Sky.
Two tickets included
Watch the game live and see the impact of your perimeter advertising for yourself at this prestigious Franz Beckenbauer Supercup match.
A special opportunity for companies
Why become partner of the Supercup?
The Franz Beckenbauer Supercup offers regional companies a unique stage. Present yourself to around 60,000 football fans at the MHP Arena and use the prestige of this high-calibre event to boost your brand's profile.
The Supercup attracts huge audiences in the stadium, the media and the region. By being a partner, you can secure attention exactly where your target group is.
Sports sponsorship has a powerful impact: by becoming a partner of the Franz Beckenbauer Supercup, you can present your company as committed to the local community and to sport. This fosters trust and goodwill, setting you apart from your competitors.
Use the emotional power of football to increase your visibility as an employer. Sponsoring the Franz Beckenbauer Supercup will position your company as an attractive employer, helping you to attract new talent and retain existing employees.
The Franz Beckenbauer Supercup brings together the worlds of business, sport and the media. Make valuable contacts and engage in dialogue with other sponsors and decision-makers.
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Find out more now!
Would you like to find out more about the options available for the 2025 Franz Beckenbauer Supercup and are you interested in a partnership? Use the form below to get in touch with us and discuss your advertising options with our colleagues.
