Published on January 10th, 2024
Location: Global
Taiga Semikawa and Earth Corporation Join Forces for a New Chapter in Golf and Lifestyle Excellence
TOKYO, January 10, 2024 – Japanese golfer Taiga Semikawa and Earth Corporation, a leader in the FMCG and Home Goods market in Japan, announced a Global Partnership through Taiga’s management agency SPORTFIVE.
Under the agreement, Earth Corporation has become a main partner of Taiga Semikawa. The four-time Japan Tour winner will promote Earth Corporation’s range of home products both on and off the golf course golf course. The partnership will showcase Semikawa’s association with Earth Corporation in various marketing and advertising initiatives, underscoring the synergy between athletic achievement and lifestyle excellence.
Under the agreement, Earth Corporation has become a main partner of Taiga Semikawa. The four-time Japan Tour winner will promote Earth Corporation’s range of home products both on and off the golf course golf course. The partnership will showcase Semikawa’s association with Earth Corporation in various marketing and advertising initiatives, underscoring the synergy between athletic achievement and lifestyle excellence.
Approaching its centenary, Earth Corporation has supported the Japanese and global markets since 1925. One reason for Earth Corporation’s longevity is its range of trusted brands and its commitment to delivering high-quality FMCG and home goods products. The brand’s diverse product line includes DEOSH, a leader in toilet odor control, and Earth Jet Pro lines, which offer top of the line insecticide spray solutions. Earth Corporation’s products are designed to enhance the daily lives of consumers with a focus on quality, innovation, and sustainability.
Semikawa was excited to announce this partnership, “I am very pleased to have signed with Earth Corporation, a global manufacturer of daily necessities. I am also very grateful for the opportunity to be able to focus on my game through this partnership with a company that promotes the development of the golf industry. Just as Earth Corporation is growing its business overseas, I would like to challenge the world’s best golfers. As a person who is connected to Earth Corporation and Hyogo Prefecture, I strongly believe that I can make the Japanese golf world more exciting by showing the world that Hyogo is ready to take on the world. I look forward to your continued support.”
The collaboration between Taiga Semikawa and Earth corporation is a testament to the shared values of both parties. Earth Corporation’s commitment to providing consumers with high-quality products aligns seamlessly with Semikawa’s pursuit of excellence on the golf course.
“We actively contribute to the development of young people and the revitalization of local communities through sports [...] we feel a strong affinity with him and his determination to take on the challenge from Hyogo to Japan and then to the world.”
Katsunori Kawabata, President & Representative Director at Earth Group
Katsunori Kawabata, President & Representative Director -Earth Group stated the following “As part of our CSR Activities we actively contribute to the development of young people and the revitalization of local communities through sports. In particular, we would like to contribute to the development of the golfing world. We have been hosting the Earth Mondahmin Cup, a JLPGA Tour event, and have now signed a contract with Taiga Semikawa. As a local from Hyogo Prefecture, the same prefecture as our company, we feel a strong affinity with him and his determination to take on the challenge from Hyogo to Japan and then to the world. We wish Semikawa great success in Japan and around the world and will continue to support him.
Ben Harrison, Senior Vice President, Global Golf – SPORTFIVE commented, “We are very proud of the work our Japanese Team has done, to bring this partnership together. Taiga Semikawa is an elite Japanese golfer that we believe is set to make his mark on the international stage. As Taiga grows his participation in international events, it is great to see a Global partner by his side.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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ABOUT EARTH CORPORATION
Earth Corporation is a leader in the FMCG and home goods industry, creating home improvement products for nearly 100 years. The core of Earth Corporation’s philosophy is that “People are Everything”.
A large focus is on sustainability initiatives, including signing onto the 10 principles of the United Nations Global Compact. In preparation for the 100th anniversary in 2025, management focuses on taking the opportunity to thank their predecessors for all they have done and helping their employees to be happy first and foremost, and for that happiness to spread throughout society and the earth.
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com
